Next-level growth requires a next-level story
👋🏼 Hi, I'm KWU, an experienced product marketer specializing in category design, positioning, and messaging to help you break through the noise.
Storytelling for shattering wine glasses
Only a specific frequency of sound will cause the wine glass to resonate and shatter. This is known as harmonic resonance. (Image courtesy of DALL·E 3)
The most common failure of B2B messaging is sounding a lot like your competition. As you move up the market and target executive buyers, it's as if the messaging can't help but dilute itself into an uninspired, undifferentiated set of value propositions. Message dilution is insidious and permeates web pages, ebooks, demos, webinars, keynotes, pitch decks, and everywhere else you're trying to engage a prospect.
Finding the harmonic resonance of your target audience that can shatter their figurative wine glass is the only way to rise above your competition. But this level of story craft requires skill and the ability to synthesize many elements, including your market, competitors, buyer personas, product capabilities, and company vision.
The reward of doing this work is a market that understands why you matter and a more effective GTM motion. Is your current story worthy of your ambition?
About Me
Kevin Wu
Product Marketing Consultant
Hi, I’m KWU.
I'm a passionate product marketing leader with 15+ years of experience in product marketing, product management, and entrepreneurship. My superpower lies in uncovering a business' essence and understanding what differentiates its product. Then, like a paleontologist revealing a fossil, I bring to light the captivating story that companies, founders, and executives were born to tell.
My journey began at Salesforce, where I built the technical product marketing function that brought Marc Benioff's vision to life through six Dreamforce keynotes, captivating audiences of over 100,000 attendees.
As the head of product marketing at AppDynamics, I helped build one of the industry's most influential enterprise sales motions and ushered in a second horizon for the company with Business iQ. Our success was evident as Cisco acquired us just days before our IPO.
As the first product marketing leader at Airtable, I launched the platform, defined the company category, and built the foundation of a successful enterprise sales motion that saw 400% ARR growth over three years.
Working with me is like working with a co-founder; my goal is to bring that level of dedication to every project.
Services
Are you upgrading your GTM motion? Do you have an upcoming launch, sales kickoff, or customer event? I can parachute 🪂 in and help you elevate your narrative.
Testimonials
“Kevin is one of the brightest product marketing minds in Silicon Valley. I’m not sure I’ve ever met someone with the same blend of technical acumen, understanding of strategic business value, and world-class storytelling. Any CEO would be lucky to have him architect their messaging at key inflection points for the business, whether that is launch, moving to the enterprise, becoming a broader platform, or a massive shift in the technical or competitive landscape.”
Contact me
I would love to chat with you about your project.